Benefits
Increased revenue
Amazon loses 1% of sales for every 100ms it takes their site to load.
Shopzilla reduced their loading time from 7 seconds to 2. This performance boost resulted in a 25% increase in pageviews and a 9.5% increase in revenue.
More pageviews
When pages load faster, visitors stick around longer and come back more often. Yahoo found that a 400ms improvement to the speed of their site increased their pageviews by 9%.
Better conversions
Firefox shaved 2.2 seconds off their average page load time and increased download conversions by 15.4% 4
A study released by Akamai in September 2009 discovered that:
- 47% expect a web page to load in 2 seconds or less
- 40% will abandon a site that takes more than 3 seconds to load
- 52% of online shoppers claim that quick page loads are important for their loyalty to a site
- 14% will start shopping at a different site if page loads are slow
- 64% of shoppers who are dissatisfied with their site visit will go somewhere else to shop next time
Better Google ranking
Google recently introduced a new signal in their search ranking algorithms: site speed. Faster websites are rewarded by Google with higher rankings and more traffic
Increase website and intranet speed
People on the web are task focused. They aren’t there to hang out and the quicker they can achieve their goals, the more likely they will stick around longer to do so.
Increase search engine ranking
Google have introduced a new ranking factor into its search algorithm – website speed. A fast website will be rewarded in the search results with better ranking.
People view/do more on your website
The web is speeding up. The introduction of fast, simple web applications has raised the bar for speedy browsing. If you don’t keep up (or push the boundaries) your website will become irrelevant.
Increase YSlow and Google Page Speed grade
YSlow grades web pages based on one of three predefined rulesets or a user-defined ruleset. It offers suggestions for improving the page’s performance, summarizes the page’s components and displays statistics about the page.
Deliver speed for impatient social media users
The way people browse sites changes depending on how speedily they anticipate reaching their goals. If your website is faster, people will spend more time browsing through it – which means they will view more pages and complete more actions.
Follow Us!