How it works
80% of performance is front-end.
80% of the time your visitors spend waiting for your site to load is due to the front end. 1 HTML is usually ready in a few hundred milliseconds, but browsers spend the remaining time downloading and rendering images, JavaScript and CSS. We make your website faster by automatically optimizing the front-end. Our cloud based software performs dozens of optimizations based on best practices developed by Yahoo, Google and our team including:
- Reducing HTTP requests
- Using a CDN for static content
- Compressing HTML, CSS, and JavaScript
- Compressing images and stripping unnecessary EXIF data
- Repositioning CSS and JavaScript files for non-blocking behavior
- Caching and preloading content in the browser
Mobile matters
Performance on mobile devices is especially important due to network speeds and limited CPU power. The screen on an iPhone is 2.5 inches wide, yet most sites still send down full-sized images and non-optimized resources. Doing performance optimizations for every mobile device by hand would be a tedious and daunting task. With us, your website will be optimized for every mobile device automatically!
On-the-fly optimizations
We can optimize your content regardless of whether it is static or dynamically generated. Our system pre-generates each of the optimized files needed for your site making on-the-fly optimizations possible for personalized content
Web page complexity
Since 2003 the average number of page objects i.e. images, scripts, and styles more than doubled from 26 to 65. This means that an average of 65 server roundtrips are needed before a page loads in the browser of a visitor. More roundtrips means slower websites.
Solution: We automatically decreases the roundtrips between browser and server, reducing page load times dramatically.
Web page size
Since 2003 the average web page has quintupled in size from 94K to over 507K. Web page dimensions have also increased from 800×600 to 1024×768, web designers now design for a larger canvas contributing to ‘heavier’ web pages and increased page load.
Solution: We automatically applies a number of smart reduction and compression algorithms that reduce page load by optimizing each page request based on web platform, browser type, and page structure.
Repeat visits
We all have websites that we return to regularly yet most websites require the browser to waste time either rechecking versions of the content or downloading content again.
Solution: We applies advanced techniques to ensure repeat visitors content is always kept up to date without rechecking or downloading the content again, this creates a significantly faster experience. When content changes on the server the browser is automatically refreshed.
Browser diversity
The proliferation of browsers and browser versions provides a challenge for all websites. Each browser has its own preferences for serving web pages and websites must manage page resources to suit these in order to ensure its web pages are served correctly and quickly. Optimizing web pages for browsers and browser versions is time consuming and labor intensive.
Solution: We automatically recognizes browser types and optimizes page resources without impacting the functionality of the page.
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