Performance

It’s a no-brainer: faster websites create happier users.And happier users are more likely to register, download, subscribe, request information, and do whatever else it is you want them to do when they visit your website. Unhappy users – those who experience a mere 2-second slowdown in how a web page loads – simply do less than happy users. They make almost 2% fewer queries. They click 3.75% less often. And most important, they report being significantly less satisfied with their overall experience